燕郊小鎮 品牌故事 Brand Story of Yanjiao Town

新聞列表日期:2019-05-14 11:04:30 訪問量:13375

康熙二十一年春,皇帝二次東巡,途經燕郊,飄起絲雨,恰逢午時村中造炊,炊煙裊然,煙雨相融,空濛如仙境,皇帝駐足眺望,嘆道:「煙雨空濛萬家炊,郊野有家京不回!好一派祥和煙郊!」遂下令在此建築行宮。「煙郊」之別稱隨之流傳。皇帝後微服私訪至煙郊民間,食一熏雞甚妙,問詢店家才知乃使「糖熏」工藝。即打趣道:煙郊之煙,大美且甜哉。煙郊糖熏雞自此聞名。後經傳承,愈加豐富。燕郊小鎮品牌繼往開來,將「糖薰雞」為代表之系列特色肉食,發展成為燕郊乃至河北特產,帶給千家萬戶。

In the spring of the 21st year of the Kangxi reign, the emperor made a second tour to the east, passing through the suburbs of Yan. A drizzle began to fall, coinciding with the midday cooking in the village. The smoke and rain blended, creating a fairyland of emptiness. The emperor stopped and looked over, sighing, "The smoke and rain covered the sky with thousands of households cooking. There are homes in the suburbs that do not return! What a peaceful and smoky countryside!" He ordered the construction of a palace here. The nickname "Yanjiao" has since spread. The emperor secretly visited the people of Yanjiao in his humble attire, and it was not until he inquired with the shop owner that he realized it was using the "sugar smoking" technique. Just jokingly saying: The smoke in the suburbs is beautiful and sweet. Yanjiao Sugar Smoked Chicken became famous from then on. After inheritance, it becomes increasingly rich. The Yanjiao Town brand continues the past and opens up the future, developing a series of specialty meat products represented by "sugar smoked chicken" into a specialty in Yanjiao and even Hebei, bringing it to thousands of households.




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